34 gygabytes a day !

According to a report generated by the University of California, San Diego, calculates that American households collectively consumed 3.6 “zettabytes” of information in 2008.

This report named “How Much Information?” explores all forms of American communication and consumption and hopes to create a census of the information we consume.

What is the rate of new information growth each year? Who produces the greatest amounts of information annually? Individuals? Enterprises? How does information growth in North America compare with growth in other geographies, markets, and people globally?

The report also found a huge increase in the number of bytes we consume related to video games. Roger Bohn, professor of technology management and co-author of the study, said, “Gaming saw the biggest leap in the number of bytes we consume and the amount of time devoted to this platform.” This isn’t just first-person shooting games but also includes lots of analytical games like Bookworm, Tetris as well as social networking games.

Print media has declined consistently, but if you add up the amount of time people spend surfing the Web, they are actually reading more than ever

Reading Material / Source

• How Much Information?