The chairman of the ICANN board declared the following : “This is the biggest change technically to the internet since it was invented 40 years ago“. He referred to this new aproval as a “fantastically complicated technical feature”.
In the other hand, the new president and CEO of ICANN, Rod Beckstrom declared that ICANN would start accepting applications for non-Latin domain names by mid 2010.
This means, that you have to take care of your brand, and buy your domain names with accents or symbols for example:
www.león-kadoch.com … the o has an accent.
Web Hosting
I’m sure many sites will pop up that actually use primary languages such as English, will start having these crazy characters that people have to use Charmap to type in URLs.