Webworker Daily tiene un interesante artículo titulado” Web Worker Payoff : Information Architect ” … aquí debajo les copio el primer párrafo del interesante texto.
As web workers most of us already grasp the idea that we should be able to control our Web experience – to generate content, view content in a manner we prefer and the rest of it. But companies that sell online – especially those for which online is simply another channel, along with retail outlets and catalogs – are still struggling with the concept of Web 2.0. How do they preserve their brands when the users are in control?


