With 845 million users and a new IPO, Facebook has become an increasingly useful tool for brands. It’s important for companies to have a strong presence on the social network.
Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming. But, several small and simple things give your brand a start on Facebook. Some of these marketing tactics are used by the biggest brands in the world.
Ready to put your brand in front of the 845 million? Here are nine time-saving tips for marketing on Facebook.
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There was quite a stir sparked last week when it was revealed that Google was exploiting a loophole in a Apple’s Safari browser to track users through web ads, and that has now prompted a response from Microsoft’s Internet Explorer team, who unsurprisingly turned their attention to their own browser. In an official blog post today, they revealed that Google is indeed bypassing privacy settings in IE as well, although that’s only part of the story (more on that later). As Microsoft explains at some length, Google took advantage of what it describes as a “nuance” in the P3P specification, which effectively allowed it to bypass a user’s privacy settings and track them using cookies — a different method than that used in the case of Safari, but one that ultimately has the same goal. Microsoft says it’s contacted Google about the matter, but it’s offering a solution of its own in the meantime. It’ll require you to first upgrade to Internet Explorer 9 if you haven’t already, then install a Tracking Protection List that will completely block any such attempts by Google — details on it can be found at the source link below.
Original post by Donald Melanson, read full article.
Smashing Magazine features an interesting article about Web Application User Interface, very interesting reading for the UX enthusiast and an important article for any UX expert’s vault.
So, we will cover the basics of user interface design for business Web applications. While one could apply many approaches, techniques and principles to UI design in general, our focus here will be on business Web applications.
Read Full article in Smashing Magazine
It’s more difficult to conduct usability studies with experienced users than with novices, and the improvements are usually smaller. Still, improving expert performance is often worth the effort.
The basics of testing experts are the same as any other user testing:
- Recruit representative users
- Give them realistic tasks
- Ask them to think out loud (while you shut up and avoid biasing their behavior with untimely hints)
Also, it’s usually best to first test with a handful of users and then iterate the design before the next round of testing. You should conduct these small studies as early as possible in the design process, using low-fidelity design prototypes. Paper prototyping might work even better with expert users than with novices, because the experts are used to performing the test tasks. They can thus focus even more on the problem at hand, as opposed to, say, whether a dialog box is presented on an index card or as a rectangle on the screen.
]Read More from source.
The Twitter Blog is showing off their impressive statistics with Twitter’s growth in the last couple of years.
Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second. (Yes, we have TPS reports.)
Read more from source
